join a circle. share what you wear. borrow what catches your eye.
send it home when you're done.
that's the whole product.
The feed isn't one thing. There are three things you can say to your circle, each with its own button.
share
“here's something from my closet. it deserves more wear.”
A photo, a few words, the terms. Lend it, swap it, or pass it on for keeps. Your circle sees it in the order it happened. No ranking, no recommendation, no "for you" tab.
ask
“I have a thing on saturday. anyone got a coat?”
Tell your circle what you need. They reply with what's in their closet — sometimes something you'd never have thought to ask for. The hive answers faster than the algorithm could.
show
“wore this twice. it deserves more.”
For when you're not lending — you're just showing. The professional move when the circle is "where did you get that?" not "can I borrow it?"
This is the part we care about most. Four moments — each one a small ceremony, not a transaction.
claim
Lucy taps claim. She picks a date, a place to meet, a way to get it. Maya sees it on her side. Soft commitment — not a contract.
hand-off
They meet. Both confirm in the app. A small ceremony — not a delivery.
while she has it
Lucy wears the dress. A gentle reminder near the return date. An optional photo back to Maya — which is, it turns out, the moment that makes the whole thing work.
return
Lucy hands it back. A one-tap "all good." Loop closed. The next borrow is easier.
the dopamine that keeps the wardrobe moving is the photo on the way back.
You can't sign up cold. Cycl.me only works through someone you already know.
A friend sends you an invite — a link, a personal note, fourteen days to accept.
You make a profile. A handle, a photo, a few words about your style.
You're in. You can see the wardrobes of everyone else in that circle, and they can see yours.
If you'd like to join the alpha and nobody's invited you yet, you can ask to be added to the list. We open small batches as we grow.
If you're the one bringing the people together, you're the founder of that circle.
Name the circle. Sunday gals. Work mates. Sisters.
Set a vibe — a short line about how the circle runs. "borrow freely. return with a photo. no fast fashion."
Invite three to eleven people. The cap is twelve, deliberately. Bigger circles get noisier; smaller ones stay quieter.
Add a few of your own things to the shared wardrobe to get going. Start with what you actually wear, not what you want to offload.
A circle without things in it is awkward. The founder's first ten items are the welcome mat.
The post composer takes about twenty seconds.
Open the app. Tap the round button.
Choose a mode — share, ask, or show.
One photo, or a few. A few words. The terms if you're lending. A draft saves automatically — if you walk away, it'll be there when you come back.
Pick which circles can see it. Most things go to one. Some things go to more. Nothing ever goes public.
Post. It lands at the top of the feed, in order.
These aren't bugs. They're choices.
What you can do: borrow your friend's coat for the weekend, and send back a photo of yourself wearing it. That's the whole thing.
A coat comes back stained. A borrow runs late. A circle gets too quiet — or too loud.
For things between two people — talk to each other. Use the borrow thread. We don't run a complaints process.
For things at circle level — the founder has one meaningful lever: dissolve the circle, gently. We give them the visibility to know when things are drifting.
For things on our side — send us a note. We read everything. Honest feedback is the actual goal.
If you've already got an invite, your circle is waiting.
open the appIf you don't, ask the friend who'd most miss being in yours.
— the cycl.me team 🧡